In today’s massively growing and competent business landscape, driving customers’ attention and forcing them to buy your products or services while they have a plethora of choices is a daunting task. However, equipping your sales force with a compelling one-pager can help you to create the difference between reaching the right target and falling short.
In the sales and marketing world, one pager stands as an effective sales enablement tool that can succinctly present key information about your product or services, save your time, and enhance the sales productivity of your organization.
However, a proactive approach and a creative mindset are essential to create an attractive yet effective one-pager equipped with all key components. In this guide, we will delve deeper into the key components of this single-paper document.
The Anatomy of a Sales One-Pager
A sales one-pager is a strategic tool used by sales reps to provide customers with key attributes of a product or service with its additional perks and reasons to choose over other similar products. From business layout to production description, testimonials to case study, and call to action plan, it has everything crucial to generate more leads and successfully transform them into potential leads.
It is a strategic connection of crucial components that enable it to provide potential buyers and target audiences with the required information. Understanding and considering these key components is crucial to creating a winning one-pager.
You can explore its key components here;
1. Business Outline
The most important and first component of an effective sales one-pager must be a comprehensive introduction to your business. It must provide a concise outline of your business, its main goal or objective, success story, and key achievements.
It will not only build customers’ trust but also help you to earn recognition in a massively competitive business world.
2. Product Description
A compelling one-pager must include an introductory line or a short description of the particular product or service. It helps the audience to understand what you are trying to sell in a single glance which results in saving time for both customers and sales reps.
3. Value Proposition
Your sales one-pager must highlight the value or worth of your product such as its key features, working mechanism, and major benefits. It may also include the price of your product.
4. Key Features or Solutions
Make sure to define the target audience’s pain points mention how your product or services are linked to them and provide them with effective solutions for their daily life problems. It will help you to set your product apart from other similar products available in the market.
5. Branding and Design Elements
Consistent branding and design elements are also crucial components of an effective sales one-pager. Make sure to choose the logo, color scheme, and theme of the one-pager that can perfectly align with your business brand guidelines and visual identity.
6. Concise Content
Concise and informative content also plays a vital role in enhancing the value of a one-pager. You can use digital tools such as Content Camel to create compelling content without wasting a lot of time in research and data collection.
7. Visual Elements
Incorporating visual elements such as attractive graphics, GIFs, videos, and links can significantly enhance the effectiveness of your sales one-pager.
Make sure to highlight case studies and your previous customer’s feedback or testimonials on the one-pager. It will build customers’ trust and encourage them to choose your product.
9. CTA and contact details
Call to action plan and contact details are also included in important components of a sales one-pager. They guide prospects or potential clients about the next step to reach your services or product.
10. Target Message
In the last, don’t forget to add a short but catchy message about the target audience’s pain points and the role of your product in solving these problems.
Simply put, the incorporation of effective sales enablement tools including sales enablement platform, CRM, and sales collaterals, especially sales one-pager is a strategic approach to drive more traffic, enhance attraction, and generate more leads. However, the creation of an effective and efficient one-pager that includes all key ingredients to attract customers is essential to get the desired output.
Summing it up, you can consider these key components while creating a one-pager for your sales team and open a gateway to success and incredible sales growth.